Create Business Impact Using Data Storytelling
An online data storytelling course for data analysts and insight professionals who want to turn complex analysis into insights that stick.
BUY NOW Learn how data storytelling fits into analytics
The data storytelling process happens after the data analytics process as a way to share the output—data insights!
Understand how you contribute to business success
This will help you better communicate, collaborate, and influence decision-making within your organisation.Â
Learn tools to build empathy for your audience
Understanding your audience will help your data storytelling resonate more effectively.
Identify story building blocks in data analysis
Data analysis uncovers many stories, but understanding what data is part of what story will help you communicate a clear message.Â
Craft an engaging and compelling data narrative
By weaving data into a story that provides context and explanation, you'll transform your insights into messages that drive impact.
Communicate your data story using visuals
Data storytelling visuals are usually less focused on aesthetics and more on how effectively they communicate a message.
$99 USD
- 3.5 Hours of Video Content
- 40 Lessons
- 11 Practical Exercises
- 7 Quizzes
- Digital Workbook
- Course Completion Certificate
- PDF Edition of The Data Storyteller's Handbook
One of the Best Training Investments You'll Ever Make
Why? Because data storytelling is the skill that sets you apart—turning numbers into stories that resonate, influence decisions, and drive real business impact.
Master this, and you’ll advance your career, impress stakeholders, and make every insight you share matter.Â
MODULEÂ 1
Why Visualise Your Data?
Lesson 1: Data Visualisation
Lesson 2:Â Reasons to Visualise Data
Lesson 3:Â Dashboard or Data Story?
Lesson 4:Â Mistakes to Avoid
Lesson 5:Â The Pathways of Data Insights
Module 1 Quiz
MODULE 2
Why Tell Stories with Your Data?
Lesson 1: The Act of Data Storytelling
Lesson 2:Â Be Led by Your Data (Don't Lead It)
Lesson 3:Â Data Storytelling Enables Better Decisions
Lesson 4:Â The Six Ws of Data Storytelling
Module 2 Quiz
MODULEÂ 3
The Business
Lesson 1:Â Introduction
Lesson 2: Discover the Problem
Lesson 3: Define the Goal and Act
EXERCISE: The Business Goal Hierarchy
Lesson 4: Determine the Impact
Lesson 5: Data Stories Revolve around Business Actions
EXERCISE: The PGAI Framework
EXERCISE: Your Work Story
Lesson 6: Keep It Honest
Module 3 Quiz
MODULE 4
The Audience
Lesson 1: Introduction
Lesson 2:Â Prioritise Your Audience Groups
EXERCISE: The Stakeholder Matrix
Lesson 3:Â Understanding Your Priority Audience Groups
EXERCISE: User Stories
Lesson 4:Â You Are Not Your Audience
EXERCISE: Empathy Spectrums
Lesson 5:Â Keep It Honest
Module 4 Quiz
MODULE 5
The Data
Lesson 1: Introduction
Lesson 2:Â The Basic Building Blocks of All Data Stories
Lesson 3:Â Time vs. Character Data Stories
Lesson 4:Â The Building Blocks of Time Data Stories
Lesson 5:Â The Building Blocks of Character Data Stories
EXERCISE: Data Story Canvas
Lesson 6:Â Keep it Honest
Module 5 Quiz
MODULE 6
The Story
Lesson 1: Introduction
Lesson 2:Â How to Write a Story
EXERCISE: Write a Story
Lesson 3:Â How to Write a Data Story
EXERCISE: Write a Data Story
Lesson 4:Â How to Add Detail to a Data Story
Lesson 5:Â Keep It Honest
Module 6 Quiz
MODULE 7
The Telling
Lesson 1: Introduction
Lesson 2:Â How Many Data Visuals Does One Data Story Need?
Lesson 3:Â What's My Data Visual's Takeaway?
EXERCISE: Data Takeaways
Lesson 4:Â How to Include Visual Contrast
Lesson 5:Â How to Design a Data Storytelling Visual
EXERCISE: Data Storytelling Visuals
Lesson 6:Â Emotive Elements
Lesson 7:Â Keep It Honest
Module 7 Quiz
MODULEÂ 8
The Practice (Bonus!)
Lesson 1: A Happiness Data Story
Lesson 2: The Creation of A Happiness Data Story
What Does a Lesson Look Like?
Each lesson is a focused video, ranging from 1 to 12 minutes. The bite-sized format helps you make quick, meaningful progress at your own pace.
Check out this lesson from Module 1: Mistakes to Avoid.
Includes The Data Storyteller's Handbook
The course includes a PDF edition of The Data Storyteller’s Handbook, the book that inspired this course. It’s your go-to guide for creating real business impact through data storytelling and a handy resource to revisit key concepts whenever you need.
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KIA ORA!
I'm Kat Greenbrook
I live in New Zealand, work as a Data Storyteller, and am easily annoyed by unclear data visuals.
I spent the first ten years of my career in analytics roles (Reporting Analyst, Insight Analyst, Data Scientist). But the deeper I delved into data, the more disheartened I became. I saw a consistent disconnect between data teams and the people they were trying to influence. It was frustrating to work hard on an analysis that didn't get used.
So I went looking for answers. I earned a degree in graphic design, leaning hard into data visualisation, and discovering that even beautiful visuals weren't enough on their own. What was missing was story.
In 2016 I founded Rogue Penguin to help business professionals communicate data insights more effectively. Since then I've delivered hundreds of workshops and keynotes across New Zealand and internationally.
In 2016, I established the data storytelling company Rogue Penguin (before you ask, yes, there are real penguins in New Zealand). Rogue Penguin exists to help business professionals communicate data insights.
In 2023, I published The Data Storyteller's Handbook—a practical guide to creating business impact through data storytelling, and the book that inspired this course.
This course represents the very best of what I've learned across a decade of working at the intersection of data, communication, and business impact.
You can find out more about my work at roguepenguin.co.nz or connect with me on LinkedIn.
"Kat’s methods are practical, insightful, and incredibly valuable for anyone presenting data."
"Kat is simply outstanding! Her methods are transformative, and her expertise is unmatched."
"I can’t thank you enough, Kat. You’ve completely changed how I approach data communication."
FAQs
Here are some common questions, but if you have others, feel free to email kat@roguepenguin.co.nz.